HeavyOrders
HeavyOrders is the content, SEO and demand agency for industry, and a Media + Labs brand. We work out of Madrid and Amsterdam, with one client per territory and per product family, and we measure the work in one figure: what a signed order costs.
Where we come from
Media + Labs runs industrial media, and Cadena Industrial is our sister title. That is why we start from the buyer’s reading habits and not from a campaign calendar: we already know what a plant reads, when it reads it and what it ignores.
The method
It is the model Rankings.io has run for 13 years in the US legal niche, applied to B2B industry: one niche, deep content, real authority and public pricing. We did not invent it. We picked the vertical where it had not been done.
What we do not have
Client cases. Zero, today. We are new to this niche and we are not going to decorate the wall with somebody else’s numbers. The first figures you see on this site will be yours, on your dashboard, from month one.
How we work
Every technical piece is reviewed by your engineering before publication, every station is contracted inside a plan, and everything built belongs to you: site, content, CRM, data and keys. The price is frozen by contract for as long as the work lasts.
Our own media
A weekly newsletter on Thursdays and a fortnightly podcast. We publish for the same audience we sell to, which is the fastest way to find out whether what we say holds up.
What we are not
A general agency with an industrial department. We do not take on restaurants, clinics or law firms, and we do not use the vocabulary of one. We talk about quotes, orders, order book and capacity, because that is what gets discussed in a plant.
Cadena Industrial
HeavyOrders shares a group with Cadena Industrial, the trade title covering the same sector. What runs there is journalism; what happens here is marketing. Two different things, kept apart.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.