Marketing for chemical and materials producers
Nobody buys a formulation. They buy a problem solved in a process: an adhesion that holds, a coating that lasts, a resin that cures at the temperature the line can reach. The content that sells here is the content that speaks about that process.
A 30-minute video call. The audit document and the 90-day plan.
What changes
The data sheet lives behind a form and never gets found.
The same product serves six applications and the site describes none of them.
The technical enquiry lands on a generic mailbox and takes four days to get an answer.
Regulation changes and nobody explains to the customer what it means for their line.
The distributor gets found first for what you actually make.
The technical data sheet is your best salesperson. Publish it properly.
In chemicals and materials the decisive search is a technical question — a compatibility, a curing temperature, a resistance, a regulation — and the buyer asks it long before they ask for a price. Publishing the technical documentation and writing one page per application turns a catalogue of references into a body of answers. The rule of the house is a good fit here: if a piece has no data in it, it does not go out.
How it runs
One page per application
Not per reference. The customer searches the problem — adhesion on a given substrate — not the commercial name.
Open technical documentation
Data sheets and safety sheets accessible and indexable. The form goes on the quote, not on the specification.
Regulation explained
What each change means for the customer’s process, in time for them to act. The most reliable reason to open a newsletter.
Technical enquiry with a named owner
A route that reaches someone who can answer, with a committed response time.
Every service
Content & SEO
Rank where the RFQ gets written.
Newsletter & CRM
The quote you sent and nobody chased.
Social
RFQs from social. Never likes.
PR & Media
Get quoted in the media your buyer already reads.
Branded & Cases
The install that already works, documented so it sells the next one.
Strategy & Data
Cost per signed order. The only number the board looks at.
Questions
If we publish the data sheet, does the competition copy the formulation?
The data sheet states performance, not formulation. Keeping it hidden protects nothing and costs you the search where the buyer decides.
We sell through distributors and do not want to bypass them.
You do not have to. The pages capture the technical demand and the enquiry gets routed to the distributor for that territory. Being found does not mean selling direct.
Our products are regulated. Can this be published safely?
Yes, with review. Everything technical passes engineering and, where it applies, the regulatory function, before publication.
Does anyone actually read a newsletter about regulation?
In this vertical it is usually the one that gets opened, because a regulatory change costs the customer money if they find out late.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.