Marketing for automation firms and integrators
An automation project is bought on the fear of it going wrong. Whoever documents what they have already made work — the line, the cell, the retrofit — removes that fear before the meeting starts.
A 30-minute video call. The audit document and the 90-day plan.
What changes
Every project is different, so nothing gets reused and everything gets rewritten from scratch.
The quote is compared against a cheaper one that promises the same thing.
The customer’s real fear is the shutdown, and no document addresses it.
The best work is under NDA and never gets told.
Engineering does the selling and has no time to do the selling.
Integrators sell trust. Trust is written down or it does not exist.
The integrator does not compete on hardware, because the brands are the same for everyone. They compete on how well they understand a process and on what they have already made work in it. So the pages are organised by process and by sector, not by supplier, and the case per quarter is not a nice-to-have: it is the product. Where the customer cannot be named, the anonymised version keeps the figures and drops the logo.
How it runs
Pages by process, not by brand
Palletising, end-of-line inspection, traceability, retrofit. The buyer searches for their problem, never for your supplier list.
A documented project every quarter
What was there before, what got installed, what it changed. With figures, approved, and anonymised when it has to be.
The shutdown answered in writing
Commissioning plan, spares, response times, remote support. The page that removes the fear the quote cannot.
LinkedIn for the technical lead
The account plant managers actually follow, fed by what is already running in the workshop.
Every service
Content & SEO
Rank where the RFQ gets written.
Newsletter & CRM
The quote you sent and nobody chased.
Social
RFQs from social. Never likes.
PR & Media
Get quoted in the media your buyer already reads.
Branded & Cases
The install that already works, documented so it sells the next one.
Strategy & Data
Cost per signed order. The only number the board looks at.
Questions
Almost everything we do is under NDA.
Then the case gets anonymised: sector, process, figures, no name and no recognisable images. It loses the logo, not the argument.
Our projects are all bespoke. What do we publish?
The process, which does repeat, even when the project does not. Ten bespoke projects usually share three processes, and those three are the pages.
Our engineers have no time to write.
They do not write. They talk for forty minutes a month and review before publication. The writing is ours.
Do we compete with the machine builder we integrate?
Sometimes, and it is worth saying so publicly. Being clear about what you do and what you do not filters out the quote that was never going to be yours.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.